More Westcliffe: the mighty main sign, a classic 60s letterface set on a mosaic background; the inside counter section bursting with ice-cream offers, coffee offers and a plethora of serious light-refreshment; interior wall details, old window signs. Rossi locals appear to comprise hundreds of cheerfully bundled pensioners, endless families keen to snuffle up the deserts, nonplussed day-trippers and the odd disconsolate, wincing teen. But the main impression is of proudly loyal customers glad to see the premises still active and keen to keep the ebullient open-seven-days-a-week staff in regular business. Automatic for the people!

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